The dress no one
else will be wearing.
Western New York's home for prom, evening and mother-of-the-bride gowns, hand-picked from designers like La Femme and Montage. And one promise we actually keep: only one of each style, per school.
- Designers carried:
- La Femme
- Ellie Wilde
- Colette by Daphne
- Montage
- Mon Cheri
Find your moment
Whatever you're getting dressed up for, there's a rack waiting for you. Tap a collection to find your gown or book a fitting.
One dress. One girl.
One school.
Nothing ruins the photos faster than seeing your dress on someone else across the gym. So we log every prom and homecoming gown to the school it's headed to. Once it's yours, it's off the floor for everyone else at your school. You walk in knowing you're the only one.
We log your school
When you find the one, we note your school and your event so the system knows it's spoken for.
It's off the floor
No one else from your school can buy that same style. It's that simple, and we don't bend on it.
You're the only one
You show up to prom in a gown that's yours alone. Heads turn for the right reason.
Find your gown
Answer a few questions and we'll point you to the collection that fits your moment, then set up your fitting around it.
What are you getting dressed up for?
Pick your vibe.
Which colors are calling you?
When's the big day?
Loved across Western New York
The selection was incredible, and they made the whole experience feel inclusive and stress-free.
All the staff was happy, helpful and welcoming. My daughter left with her dress that day, so happy with her experience.
She was so attentive, friendly, funny and helpful. I found one that's the top contender. Thank you!
Come try on the one.
Tell us a little about your event and we'll have gowns pulled and a room ready. Walk-ins are always welcome, but booking gets you priority and a stylist who's expecting you.
Mon–Sat 12–6 · Sun 12–5 · (716) 626-6305
Request received
Thanks there, your fitting request is in. We'll text you shortly to lock in your time.
Send it now by email Text the store insteadFind us on Transit Road
Amherst Place Plaza
- Monday12 – 6 PM
- Tuesday12 – 6 PM
- Wednesday12 – 6 PM
- Thursday12 – 6 PM
- Friday12 – 6 PM
- Saturday12 – 6 PM
- Sunday12 – 5 PM
Be a Bella Girl
First look at new arrivals, early access to the sale rack, and a heads-up when fresh prom styles land for your school. No spam, just the good stuff.